Strategy
Marketing Makeover: Part 4
A marketing makeover takes time. The very fact that it’s a makeover suggests that you’ve been using a certain set of trials and tactics that may warrant some review and revision. Involving an outside voice can be helpful to keep the objectivity out front. A back to basics approach beginning with research, developing strategy, and…
Read MoreMarketing Makeover: Part 3
In Part 1 we went over the elements of research and discovery. In Part 2, we covered strategy. Part 3 of Jazepro’s Marketing Makeover is where we bring out the mannequins dressed in various outfits, accessorized with bags, shoes, and jewelry–well, maybe not exactly. But this is a great metaphor for what we do when…
Read MoreMarketing Makeover: Part 2
Last month we introduced our blog series, Marketing Makeover where we talked about Part One: assessment–audience, market share, goals and tracking. Whether you are considering a new business or a business you’ve been in for 20 years, it is crucial to stop and assess these foundational elements. But wait, there’s more! This month, with our…
Read MoreMarketing Makeover Part 1
We’ve all seen the home shows where they take dilapidated old house, rip it apart, throw some money at it, and in 30 minutes (with commercials) take it from drab to fab! If only we could do that with our own homes, or body images, or small businesses! It may take more than 30 minutes,…
Read MoreWhat are the top five ways to communicate?
It’s New Year’s Resolution season and we wanted to take a minute to inspire you to revisit your communication strategies with our list of the top five ways to communicate that we recommend most often to our clients: Be social! While a lot has changed (and will continue to change) in the social media world,…
Read MoreStop Marketing and Start Inspiring
When you hear the word “Inspire”, what comes to mind? Do you have the picturesque image of an artist painting the sunset meeting a dark and vast mountain range? Or perhaps you visualize someone sitting at a spot-lit piano on a blacken stage on the verge of a masterpiece. Maybe it takes you back to…
Read MoreMarketing Masks & Ninja Assassins
I get a kick out of the things people dress up like for Halloween. How one personality transforms into another for a day of fun. Take my niece Sadie just for example. Mild mannered, sweet little first grader who transforms into a dangerous masked ninja assassin. I can’t barely even recognize her in her Halloween…
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