Posts by Jenny Leggett
Top Social Media Mistakes
Making mistakes is part of learning! So, right off the bat–don’t worry, most things are correctable! As you become more and more familiar with the various social media platforms, you will learn from your mistakes and find that some mistakes lead to happy accidents and a new skill is born. Here are some of the…
Read MoreNetiquette 101
Etiquette on the internet is sometimes referred to as “netiquette.” Most of the guidelines involved are common sense, but warrant some highlights here that we’ll call Netiquette 101. Do unto others is a good rule of thumb. Whether you are in a social media setting, commenting on a blog post, or emailing to your contact list;…
Read MoreThe Social Channel Guide
With so many different social networks to choose from and so little time to spend on them all, how do you choose what’s right for your business? The answer to that will be different for each business. Ultimately, you want to be where your audience is. This may be dictated by what you offer as…
Read MoreThe Daily Post
Marketing for yourself can often be a challenge. You’re in it everyday and can, to a certain extent, assume that what you know about your business is common knowledge. So let’s start there: Don’t assume that what you know about your business is common knowledge. Let’s consider how to generate content for the daily post.…
Read MoreMarketing Makeover: Part 4
A marketing makeover takes time. The very fact that it’s a makeover suggests that you’ve been using a certain set of trials and tactics that may warrant some review and revision. Involving an outside voice can be helpful to keep the objectivity out front. A back to basics approach beginning with research, developing strategy, and…
Read MoreMarketing Makeover: Part 3
In Part 1 we went over the elements of research and discovery. In Part 2, we covered strategy. Part 3 of Jazepro’s Marketing Makeover is where we bring out the mannequins dressed in various outfits, accessorized with bags, shoes, and jewelry–well, maybe not exactly. But this is a great metaphor for what we do when…
Read MoreGood website design can help with my business goals?
Oh, for the days gone by when you could just nail a sign on the front of your building, GENERAL STORE, and start hocking your wares. Nowadays, it’s take a bit more. Sure, you can buy a domain name, publish your own website, and wait for the traffic to flow–but you might be waiting a…
Read MoreNeed to manage online, on the go?
There’s no doubt that there has been a technical case of “shrinkage” from desktop…to laptop…to hand-held or mobile devices. The incredibly shrinking hardware has actually become increasingly more powerful! Remember when you used to have to unplug your phone from the wall jack, so that you could plug your computer in for a dial-up connection?…
Read MoreMarketing Makeover: Part 2
Last month we introduced our blog series, Marketing Makeover where we talked about Part One: assessment–audience, market share, goals and tracking. Whether you are considering a new business or a business you’ve been in for 20 years, it is crucial to stop and assess these foundational elements. But wait, there’s more! This month, with our…
Read MoreIs it time to upgrade or redesign your website?
Websites have a shelf life. Gone are the days when a business could create a website and leave it for years. Have you been feeling like something isn’t connecting for your customers with your website? Are you feeling like you need something fresh? Have you changed your branding or direction? Here are 5 indicators that…
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