Marketing Makeover: Part 4

By Jenny Leggett | April 24, 2013 |

A marketing makeover takes time. The very fact that it’s a makeover suggests that you’ve been using a certain set of trials and tactics that may warrant some review and revision. Involving an outside voice can be helpful to keep the objectivity out front. A back to basics approach beginning with research, developing strategy, and…

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Marketing Makeover: Part 2

By Jenny Leggett | February 27, 2013 |

Last month we introduced our blog series, Marketing Makeover where we talked about Part One: assessment–audience, market share, goals and tracking. Whether you are considering a new business or a business you’ve been in for 20 years, it is crucial to stop and assess these foundational elements. But wait, there’s more! This month, with our…

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