Anyone can create a blog, a Facebook page, a Twitter account, a Google+ profile. It’s free and only takes a few minutes to set up. But, just because a business CAN set these up doesn’t always mean it should. Here are several things to consider before you put yourself out there:
- Who will see this and how will they find you? Perhaps you’ve considered your audience and their online habits and so you’ve put yourself out on every appropriate platform. But, did you consider how to gain fans and followers? You might invite your personal friends and followers, and for sure make an announcement to your professional email list, but after that–what about new people? This is where some professional optimization skills can come in handy. We can help make sure your pages and profiles are set up in such a way that the right keywords, categories, tags, hashtags, etc. are set-up to gain the maximum amount of organic exposure. Additionally, we have some tricks up our sleeve to reach a little further. This may include some free strategies as well as some paid strategies. We can help you know about your options.
- Do you have a management plan in place? It’s one thing to set-up the pages and profiles, and it’s quite another to maintain those many channels. Consider who will plan your posts, who will generate content, who will moderate engagement? The last thing you want to do is to launch a page, only to have it languish in inactivity. As you can imagine, Jazepro has opinions and recommendations in these areas.
- Have you set goals and do you know how to track the results? What does success look like? More fans? More traffic? More comments? More purchases? These are just a few of the ways you can know how you’re doing. Tracking the results or as we like say, the metrics, can be a whole business on its own. You have to know which metrics to pay attention to and which tools tell the best story. It’s not always about the numbers, but about the patterns, and this too is a something we can help you to understand.
Sometimes it is important to have someone else walk you through the selection and implementation of different marketing channels. It’s our job to know where you should be and what you should be doing there. Often times, we can get you set up properly, get the ball rolling, train you or someone you trust, and then hand the baton for you to carry on. Because we value our clients and the on-going relationships that form through these processes, you can count on us to keep you informed about future tweaks you need to make, changes you need to be aware of, and trends that evolve and emerge.
Whether you’re overwhelmed at where to start, or think that you’ve bitten off more than you can chew, give us a call and let us empower you with the tools and know-how to succeed.