Posts Tagged ‘marketing’
Tips for making a smarter website design
It seems that daily we are thinking about ways to improve website designs. Do we have a clear call-to-action? Do we need a responsive site? Is our layout engaging our customer? As a business owner we need to be aware of the trends in website design. Here is a little data that might help you.…
Read MoreMarketing Makeover: Part 4
A marketing makeover takes time. The very fact that it’s a makeover suggests that you’ve been using a certain set of trials and tactics that may warrant some review and revision. Involving an outside voice can be helpful to keep the objectivity out front. A back to basics approach beginning with research, developing strategy, and…
Read MoreGood website design can help with my business goals?
Oh, for the days gone by when you could just nail a sign on the front of your building, GENERAL STORE, and start hocking your wares. Nowadays, it’s take a bit more. Sure, you can buy a domain name, publish your own website, and wait for the traffic to flow–but you might be waiting a…
Read MoreSometimes you need a little help–When self-marketing isn’t working
Anyone can create a blog, a Facebook page, a Twitter account, a Google+ profile. It’s free and only takes a few minutes to set up. But, just because a business CAN set these up doesn’t always mean it should. Here are several things to consider before you put yourself out there: Who will see this…
Read MoreStop Marketing and Start Inspiring
When you hear the word “Inspire”, what comes to mind? Do you have the picturesque image of an artist painting the sunset meeting a dark and vast mountain range? Or perhaps you visualize someone sitting at a spot-lit piano on a blacken stage on the verge of a masterpiece. Maybe it takes you back to…
Read MoreOpportunities Everywhere
Remember watching those old episodes Star Trek where Captain Kirk calls up to the ship using his handy dandy communication device? or uses a tricorder to capture information about something to review later? I remember watching those shows thinking WOW. Wouldn’t that be cool? Wirelessly talking to someone hundreds of miles away… Let’s fast forward…
Read MoreThe marketing works, so now what?
Getting someone to call, click or come in is very important, but if there’s not a plan beyond this, you may actually do more harm than good. After all, most new customers will only investigate you once, and if they don’t find anything they need, then they may be lost forever. So what happens when…
Read More