know your audience

What’s the Best Way to Spend My Marketing Budget?

By Jason Lehman | January 8, 2013 |

We all like to think that we are spending our money wisely–both personally and professionally. Risking your money on a shirt to wear this weekend is easier than laying out cash for a fancy marketing plan–after all, it is just a plan. And although it may be hard to hear, most marketing is calculated guessing–emphasis…

Be Social

By Jenny Leggett | September 18, 2012 |

But Jenny, do I have to? Yes, you do. Your business or organization needs to be networking on the social media channels for the same reasons we all need to be part of a community; it has function and purpose and it’s just plain good for you. Facebook, Twitter, Google+, blogging–these are the ways that…